Timea Zsiray is senior director of global product marketing at Beckman Coulter where she leads the global commercialization of new products. Timea has 18 years of experience in the healthcare industry, including organizations like GE Healthcare and Pfizer prior to joining Beckman Coulter, a Danaher company. Timea is passionate about solutions that positively impact patient care and is an advocate for every laboratory being able to harness the power of automation.